TweepSearch, My Favorite Twitter Networking Tool
July 16, 2009
Everyone’s familiar with search.twitter.com. Its ability to scour an infinite supply of tweets is very useful when measuring community opinion or monitoring brands. I frequently use it to engage with other users with similar interests. It may seem odd but I’m curious what Joe Schmo thinks of Freakonomics, my most recent audiobook endeavor. I’ve also found myself replacing Google with Twitter’s search – many times it yields better results.
TweepSearch takes a different approach. Best described as a bio search engine, it looks into users’ 160 character bios. This is very useful when searching for specific company professionals. Looking to get in touch with someone from GamerDNA? Run a query and you’ll see results like this:
Tagged as the proverbial dial tone, Twitter enables users to connect, interact, and engage. If you’re looking to build a business partnership with Admob or dream of working for InstantAction, use this tool. Build relationships and introduce yourself with a simple @reply.
Facebook, Twitter – Gimme Social Media Analytics!
June 28, 2009
The viral, organic nature of social media requires a divergence from traditional metrics. Companies need to reevaluate what and how they’re measuring success. Calculating the success of social media marketing has always been difficult – but it doesn’t have to be. I blame social networks.
Twitter has yet to provide any analytical tools. Although I have no doubt this is in their future monetization strategy, their laggardness is frustrating, especially in a Web 2.0 world.
On the other hand, I must commend Facebook for providing “Insights” for fan pages. It’s demographic information alone is very useful and fascinating. However, it’s like a three-legged donkey at the Kentucky Derby. It does not provide any information on referral traffic, outgoing clicks, time spent on the page, percentage of new visits, bounce rate, and other metrics used by real analytic tools.
Yes, these metrics go against the “new measurements of social media” but they are just as important. If Facebook wants to become the premier place for business social media marketing, they need to expand their offering. I do not expect them to develop these services from the ground up – I expect them to open the platform and integrate with existing analytic tools. I want Google Analytics on my Facebook fan page!
